Research & Perspectives

Insights

Think deeper. Communicate better.

Why can two people hear the same message and take away different meanings? Why do sound strategies stumble after the announcement? And how can we understand each other without necessarily agreeing?

Here, we explore those questions through published research, original frameworks and practical perspectives.

Published Research

Papers Available on SSRN

SSRN Paper 01J. Ayo Makinde

Leadership Alignment Theory

Aligning Leadership Intent, Communication Delivery, and Emotional Intelligence

A conceptual paper exploring the relationship between leadership intent, communication delivery, emotional intelligence and leadership effectiveness.

SSRN Paper 02J. Ayo Makinde

Communication to Execution (C2E)

Examines the path from leadership intention and communication to interpretation, alignment and organisational action.

Applied Methodology

Original Frameworks and Tools

01

M.E.A.N.I.N.G. Framework

A practical lens for understanding how messages move from intention to interpretation and action.

02

Leadership Alignment Framework

A diagnostic approach to leadership intent, communication behaviour and emotional intelligence.

03

Leadership Communication Alignment Gap Map

A visual tool for examining where leadership communication becomes misaligned and what that may mean for others.

These are developing Goldapples frameworks and tools, not presented as independently validated models.

Articles & Blog

Recent Articles

Executive leadership strategy and communication advisory session
Leadership Communication5 min read

Why Sound Strategies Stall After the Announcement

Announcing a new direction is an event. Building the shared understanding required to execute it across teams is a disciplined communication process.

Read ArticleJ. Ayo Makinde
Goldapples communication diagnostics workshop
Communication Intelligence4 min read

Diagnosing Communication Problems Before Prescribing Solutions

When a message fails to land, the instinct is often to speak louder or redesign the campaign. Yet the real issue may be trust, context or weak feedback.

Read ArticleJ. Ayo Makinde
Development communication and media engagement session
Development Communication6 min read

Translating Complex Policy Reforms into Public Understanding

How public institutions, development programmes and journalists can bridge the gap between technical policy language and everyday citizen realities.

Read ArticleJ. Ayo Makinde

Reflections

Perspectives Worth Exploring

01

Understanding without agreement

Why understanding another person's position is not the same as accepting it.

02

The hidden cost of unclear communication

How ambiguity can affect decisions, coordination and performance.

03

Stories that make development real

Why public-interest work needs human meaning as well as technical accuracy.

04

The communication responsibility of leadership

How decisions are heard, interpreted and experienced beyond the leader's intention.

Think deeper. Communicate better.